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From the brand Fatboy, the journey began by merging music and hair care. Tyson Kennedy, the lead singer of Steriogram and Founder of Fatboy, set out to create exceptional hair products for tour performances. Through experimenting with styling putty on his stove, Fatboy and Perfect Putty were born. In NYC, Tyson refined his "Perfect Putty" formula, gaining popularity among stylists and customers, before boldly launching Fatboy as his new venture. Fatboy is now a range that delivers hair that outperforms live performances and endures encores.
From the manufacturer, Fatboy co-founders Tyson Kennedy and Tim Youngson, also members of Steriogram, an international touring band. Their hit single, “Walkie Talkie Man,” was famously featured in an iPod commercial. Tyson, who started styling hair at 15, created his first hair care product out of necessity for Steriogram's high-energy concerts. Unable to find existing styling products that kept their hair in place, Tyson began making batches of styling putty on his stove for each tour, laying the groundwork for what would become Fatboy.
Following Steriogram's successful run, Tyson transitioned into a career in the New York salon industry, refining his “Perfect Putty” formula and selling to local salons. Demand for the product grew so rapidly that NYC stylists struggled to keep it in stock, prompting Tyson and Tim to turn Fatboy into a full-time business. Today, Fatboy continues to expand its customer base through city-to-city tours, engaging product displays, and authentic interactions with audiences. Occasionally, they even incorporate the band into their promotional efforts, mirroring the fan engagement strategies used by Steriogram.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | 5.5 x 1.5 x 5.5 inches; 3 ounces | ||||
upc | 810019250347 | ||||
manufacturer | AmazonUs/PTHNW | ||||
country_of_origin | USA | ||||
best_sellers_rank | #190,487 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2,544 in Hair Styling Gels | ||||
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